Process
6 steps · 6 stage gates
- FRAME through ASSESS
- Advance · Conditional · Hold
- Decisions in the brief
Home / Guided tour
The AI-Native PDLC, guided tour
Press play, or use the arrows. About two minutes.
Welcome1 / 12
Guided tour · 12 scenes
One initiative, FRAME to ASSESS.
See how one team takes a single idea through six steps, six stage gates, one brief and an Agentic Harness that drafts it.
InitiativeIn flight
Launch the new pdlc.app
Replace a costly site builder with one focused site and a guided tour of the operating model.
- Decides
- Product Leader
- Brief
- Canonical Product Brief
- Target
- +25% qualified leads
- 1FRAME
- 2DISCOVER
- 3DESIGN
- 4READY
- 5LAUNCH
- 6ASSESS
The operating model
Four components. One operating model.
Product Brief
One Canonical Product Brief
- 33 sections
- 6 gate checklists
- Word, Markdown or git
RAPID
13 roles · one decider
- Executive sponsors · Product
- Functional leads · Risk and funding
- One decider at every gate
Agentic Harness
Agents draft · humans decide
- 6 agents · 23 sub-agents
- Copilot · Claude · ChatGPT · Gemini
- Every section 1.1 to 6.4
Process
Six steps. A gate after every one.
- Step 1
FRAME
Problem & business case
G1Problem Approved - Step 2
DISCOVER
Research → PRFAQ
G2PRFAQ Approved - Step 3
DESIGN
Solution intent
G3Build Ready - Step 4
READY
Roadmap → sizing
G4Product Approved - Step 5
LAUNCH
Build → test → ship
G5Ship Ready - Step 6
ASSESS
Measure → KPIs
G6Scale or Sunset
Every gate ends one of three waysAdvanceConditionalHold
Canonical_Product_Brief_pdlc-app.docxWord
1.1 · WHO · WHAT · WHY
WHO
Product and digital leaders evaluating an AI product operating model for their teams.
WHAT
One focused site with an interactive demo, a guided tour and every file free to download.
WHY
Visitors could not see the platform working, and the old site builder cost more than it returned.
1.4 · Measurement Plan
| KPI | Type | Baseline | Target |
|---|---|---|---|
| Guided tour completions | Leading | — | 60% |
| Full demo requests | Leading | 44 / mo | 55 / mo |
| Qualified leads | Lagging | 27 / mo | +25% |
| Consultations booked | Lagging | 12 / mo | 15 / mo |
Canonical_Product_Brief_pdlc-app.docxAgentic Harness
Prompt 1Draft AFRAME · DISCOVER · DESIGN
Prompt 2Draft BREADY · LAUNCH · ASSESS
Prompt 3ReviewG1 to G6 readouts
- 1.1 WHO · WHAT · WHYdrafted from 3 sources
- 1.3 Business CaseTAM, cost, payback
- 2.1 Press ReleasePRFAQ, plain language
- 4.3 Story Breakdown18 stories, acceptance criteria
- 6.1 KPI Resultsplaceholders for ASSESS
Appendix C · Review findingsPrompt 3
| # | Section | Finding | Status |
|---|---|---|---|
| C-01 | 1.3 | Payback assumes every lead converts | Fixed |
| C-02 | 1.4 | No baseline for tour completion | Fixed |
| C-03 | 2.1 | Press release promises same-hour reply | Fixed |
| C-04 | 3.2 | Playbook depth may overwhelm first-time visitors | Team call |
| C-05 | 5.2 | Go / no-go owner not named | Fixed |
197edits in three prompts
~17minutes of AI time
60–90minutes of human review
RAPID · Gate G1 Problem Approved
One decider. No split decisions.
DDecide
Product Leader
AAgree
SponsorFinanceResearch Lead
PPerform
Product ManagerResearch Lead
RRecommend
Product ManagerProduct DesignerContent DesignerBI LeadTech LeadAgile CoachLegalCompliance+ every role
IInput
Every role gives input before the decision
G1Problem Approved · gate reviewBrief section 1
- WHO · WHAT · WHY is specific enough to restate
- Business case includes a downside case
- Measurement plan sets KPIs before scope is locked
- Stakeholder map names the decider
- Review readout: 0 open fixable findings
Agree sign-offsSPSponsorFNFinanceRLResearch Lead
Decision · Product Leader
AdvanceConditionalHold
G1 · AdvanceMoves to DISCOVER
2.1 Press Release · PRFAQG2PRFAQ Approved
For immediate release · October 2026
PDLC App launches pdlc.app, a working look at the AI-Native Product Development Lifecycle
Product leaders can now take a two-minute guided tour, and explore the full operating model in one place.
The PDLC App team today launched pdlc.app, a single site that shows how teams move one initiative from FRAME to ASSESS with one brief and an Agentic Harness that drafts it in about 17 minutes.
“We wanted to see how it works before we talked to anyone. The tour answered that in two minutes.”Hypothetical customer quote · 2.2
FEAT-1042 · Launch the new pdlc.appJiraAzure DevOps
Feature
Launch the new pdlc.app
- Linked brief
- 4.3 Story Breakdown
- Gate
- G4 Product Approved
- Increment
- PI 2026.4
13 of 18 stories done
To do 2
Interactive demo: process, brief, RAPID and toolkitSTORY-2021 · 3 pts
Demo PDF download after requestSTORY-2024 · 2 pts
In progress 3
Link each overview tile to the interactive demoSTORY-2016 · 5 pts
Public downloads page and file listSTORY-2019 · 5 pts
Mobile layout for the tourSTORY-2022 · 3 pts
Done 13
Home page: four componentsSTORY-2003 · 5 pts
Domain and redirectsSTORY-2001 · 1 pt
Guided tour playerSTORY-2010 · 8 pts
pdlc.app · outcome reviewG6Scale or Sunset
Tour completions71%Target 60% · met
Full demo requests58+32% vs prior 30 days
Qualified leads34+26% · target +25%
Consultations booked15Target 15 · met
G6 decision
ScaleAll four KPIs at or above target. Fund the next increment.End of the guided tour
Explore the full operating model.
See the process, the product brief, RAPID decision rights and the agentic harness behind every gate.
Open the interactive demo