Master Product Brief

The Master Product Brief, section by section.

The RAPID decision model
R Recommend A Agree P Perform I Input D Decide

Click any phase banner or section tile below — details open in a full panel.
Six stage gates · one per step

Every step ends in a sign-off.

Brief sections are drafted inside a step and approved at its gate — nothing advances without the gate decision below. Each gate also appears as the first tile in its step, so you can jump straight to it from anywhere.