The full RAPID matrix for the PDLC — 31 artifacts, 5 stage gates plus Loop to FRAME, across 12 roles. Every cell is a compound code: RAI full voice, RAPI full voice and performs, RAID full voice and the decision. Product Leader holds D on every item 1.1–5.5 and every gate G1–G5.
The PDLC Process and Master Product Brief use the RAPID decision matrix framework to define clear roles and responsibilities for each leader and product team member across every process step, product brief section, and stage gate. The RAPID framework accelerates decisions by clearly defining roles. Each Stage Gate has a formal checklist that must be completed before the team can move forward in the process and brief. If the checklist is not completed or approved by the Product Leader, the team and work cannot proceed to the next process step, product brief section, or stage gate.
| Item | Product VP |
Product AVP |
Product Leader |
Product Manager |
Product Designer |
Content Designer |
BI Lead |
Tech Lead |
Agile Coach |
Research Lead |
Legal | Compliance |
|---|
RAPID v2026-10-13 · 31 items · 5 gates + Loop to FRAME · 12 roles · codes from the Master Product Brief and Stage Gates v1.1 (2026-10-12)