The PDLC is our standardized, AI-driven end-to-end process and product brief to improve the quality, speed, and predictability of new product delivery.

The Product Development Lifecycle (PDLC) is the step-by-step process of taking a product from an initial idea through market launch and improving it over time. We’re creating a new PDLC playbook that includes —

• Process: A standardized end-to-end process — Define > Create > Deliver
• Artifact: A single standardized document — Master Product Brief
• Toolset: A standardized AI toolkit — Copilot Premium, Figma, JA, ADO, and PBI

The primary outcomes and benefits for our teams are below, along with how we’re solving for it in the pilot and rollout —

• Prioritize high value work with clear outcomes — process and brief
• Standardize our ways of working — process and brief
• Improve product quality and predictability — process and brief
• Increase speed to market — process and AI toolkit