Guided Demo Downloads

Interactive Playbook · RAPID

Who does what for every section and every gate.

One letter per role per deliverable, so decisions never stall waiting for consensus. The Product Leader decides every item and every gate; everyone else recommends, agrees, performs or inputs. Filter by step or select a role to highlight its column.

Seen from above, five colleagues around a standing table review a printed RAPID chart
Executive sponsorsProduct VP · Product AVP
ProductProduct Leader · Product Manager
Functional leadsProduct Designer · Content Designer · BI Lead · Tech Lead · Agile Coach · Research Lead
Risk and fundingLegal · Compliance · Finance

R Recommend · A Agree · P Perform · I Input · D Decide · -- not involved · * Legal and Compliance agree at G3 only when the AI Risk Tier is Assistive or higher (3.5 AI Evaluation).

StepBrief section or gate
1 · FRAME1.1 WHO — WHAT — WHYRAIRAIRAIDRIRIRIRIRIRIRAPIRIRIRI
1.2 Product VisionRAIRAIRAIDRPIRIRIRIRIRIRAPIRIRIRI
1.3 Business CaseRAIRAIRAIDRPIRIRIRIRIRIRIRIRIRI
1.4 Measurement PlanRAIRAIRAIDRPIRIRIRPIRIRIRIRIRIRI
1.5 Stakeholder Map (RAPID)RAIRAIRAIDRPIRIRIRIRIRIRIRIRIRI
1.6 DVQE — Desirability, Viability, Quality & ExecutabilityRAIRAIRAIDRPIRIRIRIPIRIRIRIRIRI
G1 · PROBLEM APPROVEDRAIRAIRAIDRPIRIRIRIRIRIRAPIRIRIRAI
2 · DISCOVER2.1 Press Release (PRFAQ)RIRAIRAIDRIRIRIRIRIRIRAIRIRI--
2.2 Customer Quote & Getting StartedRAIRAIRAIDRIRIRIRIRIRIRAPIRIRI--
2.3 External FAQRAIRAIRAIDRPIRIRIRIRIRIRAIRIRI--
2.4 Internal FAQ — Required FieldsRAIRAIRAIDRPIRIRIRIRIRIRAIRIRI--
2.5 Customer Archetype----RAIDRIRIRIRIRIRIRAPIRIRI--
2.6 Customer Journey----RAIDRIRIRIRIRIRIRAPIRIRI--
2.7 DVQE — Desirability, Viability, Quality & ExecutabilityRIRIRAIDRIRIRIRPIRPIRIRAPIRIRI--
G2 · PRFAQ APPROVEDRIRIRAIDRPIRIRIRIRIRIRAPIRAIRAI--
3 · DESIGN3.1 Insight Statements----RAIDRIRIRIRIRIRIRAPIRIRI--
3.2 Solution Intent and Validation----RAIDRPIRIRIRIRPIRIRAPIRIRI--
3.3 Capability Map----RAIDRPIRIRIRIRPIRIRAPIRIRI--
3.4 Boundaries & Constraints----RAIDRPIRPIRPIRIRPIRIRPIRIRI--
3.5 AI Evaluation (Conditional)----RAIDRPIRPIRPIRIRPIRIRPIRIRI--
G3 · BUILD READY----RAIDRPIRIRIRIRAIRAIRAPIRAI*RAI*--
4 · READY4.1 Roadmap Definitions----RAIDRPIRIRIRIRIRPIRIRIRI--
4.2 Roadmap Template----RAIDRPIRIRIRIRIRPIRIRIRI--
4.3 Backlog Hierarchy----RAIDRPIRIRIRIRPIRPIRIRIRI--
4.4 Backlog Hygiene Standards----RAIDRPIRIRIRIRIRPIRIRIRI--
4.5 Handoff to Jira / ADO----RAIDRPIRIRIRIRPIRPIRIRIRI--
G4 · PRODUCT APPROVED----RAIDRPIRIRIRIRAIRAIRAIRIRI--
5 · LAUNCH5.0 Legal & Compliance Review----RAIDRPIRIRIRIRIRPIRAPIRPIRPIRI
5.1 Agile Delivery (2-week sprints)----RAIDRPIRIRIRIRPIRPIRIRIRIRI
5.2 Test Plan + Accessibility----RAIDRIRIRIRIRPIRPIRIRIRIRI
5.3 Go / No-Go Criteria----RAIDRPIRIRIRIRPIRPIRIRIRIRI
5.4 Deploy + Rollback----RAIDRIRIRIRIRPIRPIRIRIRIRI
5.5 Day-1 Enablement----RAIDRPIRIRPIRIRIRPIRIRIRIRI
G5 · SHIP READY----RAIDRPIRIRIRIRAIRAIRIRAIRAI--
6 · ASSESS6.1 KPI Tracking — activate the measurement planRAIRAIRAIDRPIRIRIRPIRIRPIRIRIRIRI
6.2 Drift, Feedback Loop & Data FlywheelRAIRAIRAIDRIRIRIRPIRPIRPIRAPIRIRIRI
6.3 Post-Launch Evaluation (90-Day)RAIRAIRAIDRPIRIRIRPIRIRPIRPIRIRIRI
6.4 Scale / Fix / SunsetRAIRAIRAIDRPIRIRIRPIRIRPIRIRIRIRI
G6 · SCALE OR SUNSETRAIRAIRAIDRPIRIRIRAIRIRIRIRIRIRAI

Gate decision rights

Six gates. One decider.

  • G1
    Problem ApprovedDecide Product LeaderAgree Product VP + Product AVP + Finance + Research Lead
  • G2
    PRFAQ ApprovedDecide Product LeaderAgree Legal + Compliance + Research Lead
  • G3
    Build ReadyDecide Product LeaderAgree Research Lead + Tech Lead + Agile Coach (+ Legal + Compliance when AI Risk Tier ≥ Assistive)
  • G4
    Product ApprovedDecide Product LeaderAgree Tech Lead + Agile Coach + Research Lead
  • G5
    Ship ReadyDecide Product LeaderAgree Tech Lead + Agile Coach + Legal + Compliance
  • G6
    Scale or SunsetDecide Product LeaderAgree Product VP + Product AVP + BI Lead + Finance
PowerPoint · 4 pagesRAPID Framework13 roles across 33 sections and 6 gates, plus the gate decision rights.PDLC_RAPID_Framework_CANONICAL_v2026-10-23.pptxDownload